+44 (0)1234 48 0123 heather@heathertownsend.co.uk

Become a million pound practice


The Accountants Millionaires’ Club, led by Heather Townsend, is a community, set of tools and resources for accountancy firm owners. If you’re breaking six figures and looking to profitably scale to the magic million pound mark, then The Accountants Millionaires’ Club is designed, specifically, for you.

Read More

Why is it so difficult to grow a one million pound accounting practice?


 Once you’ve mastered the art of winning clients the early days of growing an accounting practice are relatively easy. However, the troubles start when you need to employ staff within your practice. In fact, when you get your practice to over £100,000 in turnover it can often feel that for every step forward you take two steps back. This is because you have entered the “work in/work out” trap – which every firm needs to get through.

Growing your accounting practice normally means long hours, high levels of stress and balancing your personal income requirements with keeping enough cash in the business to invest in growth. The irony is you probably started your practice because you didn’t want to be tied to a corporate job, and wanted the freedom of being your own boss.

You had grand ambitions to become your clients’ trusted advisor. So, how come you’ve got bogged down with the day-to-day compliance work of needy, low fee paying clients?

It doesn’t need to be like this.

Read on to find out how it could be…

Before working with Heather Townsend I was hyper stressed and working silly hours. I was struggling to pay the wages, fire fighting all the time and very much living hand to mouth.

After 2 years of working with Heather the size of my practice tripled, WIP was reduced by 80%, our profit leaks were eradicated, new profitable income streams were added, cash reserves were increased to two months of money in the bank, and I finally felt in control.

With Heather’s help I was able to change my dysfunctional team to a team with a strong team ethos and positive “can do” attitude. So much so that I was able to run my practice remotely from france for six months.

Jessica Pillow FCA CTA

Owner, Pillow May

What you need to be a One Million Pound accounting practice?


To grow your accounting practice you need to firstly get to the starting gate. This means having a strong personal reason to grow your firm, backed up by a winning vision and roadmap for how you are going to get there. Once you have found the time to implement your vision, its time to build a firm foundation for growth.

To create a firm foundation for growth you need to get yourself out of the dreaded “work in/work out” trap, build an efficient operation, create cash reserves, get the right people doing the right things right. When this is all in place you can get your team in place to deliver the day-to-day stuff but also execute your planned strategy for growth.

Only when you’ve established a firm foundation for growth can you scale up your practice. This means creating a suite of highly profitable services, such as advisory, which clients are desperate to buy  and a stream of leads which allow you to scale predictably without the anguish of over-trading.

Join the pre-launch list to get tips on how to grow and scale your firm, as well as notification about launch and special launch offers for list members. The club launches in Feb 2018.

About the Accountants Millionaires’ Club


The Accountants Millionaires’ Club is a community and set of tools, regular events and resources to help you scale up your practice to one million pounds and beyond.  If you join the club you will learn from industry leading expert Heather Townsend and her hand-picked advisory board members, who have all built industry-leading and award-winning cloud based practices.

Every month you will be invited to participate in two events. One event will be a virtual masterclass which will be focused on a topic to help you scale your accounting practice, such as how to move from strategy to execution. The second event will be a surgery session with one of our advisory board members on how they implemented something in their practice, e.g. selling business coaching to clients or implementing a fee increase.

But the club’s events are not just for you the practice owner. Every month there will be a virtual masterclass aimed at developing your staff. You’ll receive instructions, tips and ideas with these masterclasses to help your staff implement what they have learnt in the masterclass.

Our club members know the power of accountability to get things done. You know and I know that it’s easy to get sucked back into your comfort zone and do what you’ve always done. That is why every fortnight you will be invited to participate in an accountability group call to share your progress, solve your challenges, learn from your peers and be publicly accountability to what you want to achieve over the next fortnight.

And finally, we know you don’t want to reinvent the wheel as your grow your practice. This is why your membership includes a suite of downloadable resources which you can plug and play into your own practice. The resources include stuff like Xero training manuals for your staff and client, ready made Xero training sessions for clients, tried and tested process maps to automate the onboarding for your clients, electronic workbook for year end accounts production to mimimise overwork and duplication of effort… and much, much more.

Before I started working with Heather I had what I would describe as a magpie tendency in that I went from one new idea to another without implementing any of them properly.

Working with Heather has curbed me of this and as a result I have  added over £100k of recurring fees to my portfolio, stopped the profit drain and quadrupled or more my net profit.

After 20 years of running a practice I’ve never been more energised or focused  (and confident) to grow a million pound practice. It is in sight now and I know that I will get there within 5 years with Heather’s support and guidance.

Paul Miller

Owner, Cornish Accountants

Club membership levels

Club membership is for a minimum of 6 months. Join the pre-launch list to get tips on how to grow and scale your firm, as well as notification about launch and special launch offers for list members. The club launches in Feb 2018.

Grow

£400/month
Be notified about launch

Boost

£700/month
Be notified about launch

Accelerate

£1000/month
  • half day kick start strategy day
  • Quarterly mastermind day
  • Monthly 1:2:1 one hour coaching call with Heather Townsend
  • Fortnightly group accountability calls
  • Monthly live virtual masterclass
  • Monthly live virtual surgery session with expert accountancy owner
  • Monthly live virtual masterclass for your staff members
  • Plug and play resources for your practice
Be notified about launch

Join the pre-launch list to get tips on how to grow and scale your firm, as well as notification about launch and special launch offers for list members. The club launches in Feb 2018.

Who is the Accountants Millionaires’ Club for?


 The Accountants Millionaires’ Club is for accountancy firm owners who would like to profitably scale up their practice so that it annually turns over £1 million with a net profit margin of 40%+.

Club members are committed to growing their firm and realise this is not a “get rich quick scheme”. Members know that scaling their practice will take time and effort, and at times will take them out of their comfort zone.

FAQs

When does the club launch?

The club launches in early February 2018 with the first club member events happening from April 1st 2018.

Join our pre-launch list to get notified about exclusive launch offers only for the pre-launch list and get to test drive the club’s resources.

How is this different to other mastermind/membership clubs for accountants?

The Accountants Millionaires’ Club isn’t a mastermind-type of group. You know the sort… where you pay £400-£1200 a month to meet monthly or quarterly to learn from your peers and be held accountable to your actions.

This is a community and set of resources where you:

  • Get to learn from the real experts. The people who have been there and done it.
  • Will be given practical help to implement everything you learn. This isn’t a club where you need to pay more to access all the best resources. Nor is it a club where you will be bamboozled by jargon or complexity. After all, our club founder, is well known for breaking down the complex stuff into easy to digest and implement bite size stuff.
  • Get access to plug and play resources to stop you having to reinvent the wheel in your practice, e.g. sets of role descriptions, Xero training manuals
  • Get access to monthly training sessions for your staff as well as you
  • Are held accountable on a fortnightly basis to your peers
  • Are learning from your accountancy peers who are all focused on the same thing as you, i.e. scaling your practice. And so, will be dealing with exactly the same challenges are you.
  • And… only if you want it… be able to join an exclusive quarterly mastermind group.

Join our pre-launch list to get notified about exclusive launch offers only for the pre-launch list and get to test drive the club’s resources.

Why do I need to commit to at least 6 months of membership

We only want accountancy firm owners who are truly committed to growing their practice. This is why there is a minimum membership.

In addition, many of the downloadable resources, such as the Xero training manuals, would cost you £1000s to buy separately.

Is there a trial membership available?

After launch there will be a trial membership of £50 for the first month. As a trial member you will be able to attend all the live virtual masterclasses, surgery sessions and group accountability calls. You wouldn’t be able to download any of the premium resources such as the Xero training manuals.

Can I pay by credit card?
Yes, we use Stripe as our payment processor.
How will the prices go up after launch?

The prices will stay the same for the first 12 months of the club. However, if you join the pre-launch list you will benefit from lower club membership fees for life.

Is this only for accountants?

Yes, this is purely for accountants who want to scale up their practice so it generates 40%+ net profit and hits the magic 7 figure mark, i.e. turns over more than £1 million pounds a year.

What events are being run for club members? Can non-club members attend?

Club members are invited to attend fortnightly group accountability calls and the 3 monthly virtual masterclasses. See here for a list of planned virtual masterclasses for 2018. There is no fee for the virtual masterclasses or accountability calls for club members. This is a prime benefit of your membership.

The virtual masterclasses are open to non-members to attend for a cost of £150 + VAT.

10 things your receptionist needs to do so you get referrals.

Twitter LinkedIn With so many growing small accountancy firms relying on a steady flow of referrals from existing clients, its important that you maximise your potential for word of mouth business. Did you know that probably the most important person in your referral...
Read more

10 ways of getting your ad hoc bills paid quicker

Twitter LinkedIn Lack of cash is the biggest barrier we have found for firms who want to scale up to be a one million pound firm. Reducing WIP is a great way to increase your cash flow. Part of the core philosophy of The Accountants Millionaires' Club is to get your...
Read more

27 ways to keep in touch with prospects without it feeling as if you are stalking them

Twitter LinkedIn Wouldn't it be great if every prospect we met was ready to buy? Unfortunately for most accountants, this isn't the case. Many prospects take time to buy. However at some point, they will be ready to buy – and you want to be the accountant they think...
Read more

3 clever ways to offer a profitable cloud bookkeeping service to your clients

Twitter LinkedIn How to offer a profitable cloud bookkeeping service has been the permanent challenge for many accountancy firms (or indeed any form of bookkeeping service.) If you bring the service in-house you get all the downsides of employing someone and very...
Read more

3 steps to recharge your mojo and improve your motivation?

Twitter LinkedIn It's was working well, some more clients, your team was getting to grips with stuff, your firm's results were improving, but you feel a little deflated? It's like having a puncture, motivation runs flat and it's hard to ride on a flat tyre. You can...
Read more

3 tips to dramatically cut WIP and Lockup in your small accountancy firm

Twitter LinkedIn Do your accounts and bank statements and show a widening gulf between your billings and what clients have actually paid? Even if that gap isn’t widening, it’s frustrating and stopping you from spending some of our hard earned income. After all, there...
Read more

4 tips to sell advisory services to your clients

Twitter LinkedIn Selling advisory services to their clients is one way in which accountants can increase their average fee, and help their clients more. But many small firms are struggling with how to sell advisory services. Here are 5 steps to start unlocking the...
Read more

5 reasons why the shift to becoming an advisory led firm has accelerated

Twitter LinkedIn There is lots of talk about accountants shifting from compliance to advisory work within their firms. But what does it mean for a typical small practice to go from compliance to advisory? What should you be thinking about in your firm? Are advisory...
Read more