+44 (0)1234 48 0123 heather@heathertownsend.co.uk

27 ways to keep in touch with prospects without it feeling as if you are stalking them

by | May 1, 2017 | Content, Referrals, Selling, Winning new business

Wouldn’t it be great if every prospect we met was ready to buy? Unfortunately for most accountants, this isn’t the case. Many prospects take time to buy. However at some point, they will be ready to buy – and you want to be the accountant they think of talking to first at this point. Therefore, this short and sweet article looks at 27 ways in which you can keep in touch with them until they are ready.

27 ways to keep in touch

So, how do you make this happen? This is where your keeping in touch processes earn their keep. To help you think about different keeping in touch processes which you can easily implement, here are 27 ideas:

  1. Use a spreadsheet to help you keep in touch with your prospects, and record your last contact
  2. Use relationship plans, with diarised tasks to make sure you keep in contact
  3. Send them (with their permission) a fortnightly or monthly newsletter (don’t fall foul of the EU GDPR regulations)
  4. Send relevant blog posts you have written to your prospects with a personalised note
  5. Tweet with them & add them to your Twitter list called “prospects”, which you review once a day
  6. Connect with them on LinkedIn
  7. Connect with them on Facebook
  8. Like and comment on their Facebook posts
  9. Join the groups they frequent on Facebook
  10. Like their LinkedIn status updates
  11. Comment on their LinkedIn updates
  12. Share their LinkedIn updates with your network
  13. Aim to find a good introduction for them
  14. Aim to find a referral for them
  15. Use a CRM (client relationship management) system
  16. Send them a handwritten postcard
  17. Phone them
  18. Send them a birthday card
  19. Send them a present for their children’s birthdays
  20. Have lunch with them (or breakfast, or dinner)
  21. Invite them to your firm’s event or webinar
  22. Share with them relevant articles
  23. Comment on their blog posts
  24. Share their blog posts with your Twitter and/or LinkedIn network
  25. Offer them a guest blog for their blog
  26. Ask them if they will write a blog post for your blog
  27. And finally… ask them how they would like to stay in touch with you!

If you want more tips to get more clients read getting clients – 11 quick tips to get more