by Heather Townsend | 13, Jul 2017 | Account management, Client service, Extraordinary client service, Winning new business
FollowFollow FollowFollow Many small accountancy firms rely on client referrals as their primary means of acquiring new clients. One of the ways to maximise your client referrals is to deliver extraordinary client service. Extraordinary client service isn’t just...
by Heather Townsend | 5, Jul 2017 | Account management, Choosing your niche, Marketing, Referrals, Winning new business
FollowFollow FollowFollow The way people buy accountancy services has changed, and continues to evolve. Be honest, you know buyer behaviour has changed; but has your behaviour changed? Do your marketing priorities reflect changes in the way your prospects look for and...
by Heather Townsend | 1, Jul 2017 | Becoming an advisory led firm, Strategy
FollowFollow FollowFollow There is lots of talk about accountants shifting from compliance to advisory work within their firms. But what does it mean for a typical small practice to go from compliance to advisory? What should you be thinking about in your firm? Are...
