by Heather Townsend | 27, Sep 2017 | Profitability
FollowFollow FollowFollow How to offer a profitable cloud bookkeeping service has been the permanent challenge for many accountancy firms (or indeed any form of bookkeeping service.) If you bring the service in-house you get all the downsides of employing someone and...
by Jon Baker | 25, Sep 2017 | Choosing your niche, Winning new business, Your firm's services
FollowFollow FollowFollow There are many things I’ve been asked since Heather and I wrote the Go-To Expert. One of the most common is about how somebody can define themselves as an expert. A common reaction being marketing yourself as an expert seems a bit...
by Jon Baker | 20, Sep 2017 | Events, Winning new business
FollowFollow FollowFollow Providing content rich webinars to your potential (and actual) clients is a great way of marketing your accountancy firm, especially for advisory services. It’s easier than you might think, and with more people used to webinars it is...
by Heather Townsend | 18, Sep 2017 | Winning new business
FollowFollow FollowFollow Last week I spent time with The Accountants Millionaires’ Club Advisory Board members. We were having our quarterly mastermind meeting. One of the challenges posed was “how to get more leads”. This article explores why...
by Heather Townsend | 13, Sep 2017 | Becoming an advisory led firm, Strategy
FollowFollow FollowFollow So, you’ve thought about where the profession is going, and your place in it. Like the most progressive and successful accountancy firms, you’ve decided to enhance your future by giving clients more value and becoming an advisory led firm...
