How to get staff to support your growth plans

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How to get staff to support your growth plans Change is essential to the success of any business, as how else can we expect to grow, improve and remain competitive in our markets? As a major driving force behind success, more of us need to be embracing change to move our business forward. To do…

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What is a client persona?

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What is a client persona? What is a ‘client persona’ and is it a fad, or something practical and useful in marketing your firm? In simple terms it’s an exercise to understand your prospects and how you can improve your fee income. This article explores: What is a client persona Why a client persona is a…

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