by Heather Townsend | 10, May 2018 | Client Personas
How to create and use your client persona FollowFollow FollowFollow A client persona (buyer persona, or marketing persona) can help you to improve your firm’s marketing and fee structure. Previous articles looked at why have a client persona and what goes into...
by Heather Townsend | 8, May 2018 | AMC Book Extracts, Attracting, developing and retaining staff, Leading yourself and your staff
How to use apprentices effectively in your firm FollowFollow FollowFollow Hiring apprentices can be an incredibly cost-effective way of resourcing your firm, therefore, you need to make sure that you’re making the most of them. This article shows you how to do just...
by Jon Baker | 5, May 2018 | Client Personas
The ultimate guide to creating your firm’s client personas FollowFollow FollowFollow Creating client personas for your firm helps your firm win bigger and better clients, i.e. your ideal clients. This article covers how you start to build your client personas...
