by Heather Townsend | 10, May 2018 | Client Personas
FollowFollow FollowFollow A client persona (buyer persona, or marketing persona) can help you to improve your firm’s marketing and fee structure. Previous articles looked at why have a client persona and what goes into your client persona), the focus here is...
by Heather Townsend | 8, May 2018 | AMC Book Extracts, Attracting, developing and retaining staff, Leading yourself and your staff
FollowFollow FollowFollow Hiring apprentices can be an incredibly cost-effective way of resourcing your firm, therefore, you need to make sure that you’re making the most of them. This article shows you how to do just that. How can an apprentice benefit my...
by Jon Baker | 5, May 2018 | Client Personas
FollowFollow FollowFollow Creating client personas for your firm helps your firm win bigger and better clients, i.e. your ideal clients. This article covers how you start to build your client personas (marketing persona, or buyer persona), so you can improve the...
