+44 (0)1234 48 0123 ashley@excedia.co.uk


Probably the most frustrating feeling in the world is working incredibly long stressful hours, living hand to mouth with your cash flow and not getting the income you deserve out of your practice. You didn’t enter the profession to be a glorified bean counter – you became an accountant to help your clients achieve their business and personal goals.

Knowing you have so much to offer clients, but rarely getting the chance to show it, because you can’t rely on your team. So you are stuck doing the boring day-to-day compliance stuff for clients. What happened to your dream of being a trusted advisor to your clients and being an integral part of your clients’ success?

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I've known Heather for 6 years, and nearly managed to sign up to work with her and her team at several points over those 6 years. 

All it took was our Growth Accelerator call and suddenly I had the motivation and accountability to make things happen in my practice.
Prompted by our discussion in the Growth Accelerator Call, within 24 hours, I had identified and implemented enough cost savings to be able to fund the entire cost of Grow membership.
If you are reading this and having some doubts about whether to take the plunge and join the club, don't be like me and wait. I'm actually kicking myself now that I didn't take the leap 12 months ago to come on board with the Accountants Millionaires' Club. My bank balance and happiness with my practice would now be SO much healthier if I had taken action 12 months ago.
Bob Evans

Owner, React Accountancy


Too many accountancy firm owners hit an income ceiling and find that they have traded their corporate job for just another job. It’s just that this job comes with much longer hours and higher stress levels and no guarantee of a pay cheque at the end of the month.  In fact, to add insult to injury many accountancy owners find that they are one of the lowest paid people in their practice.

They get stuck in “fire-fighting”, and “working exceptionally hard” mode … treading water and frustrated at why they struggle to get a decent income out of their practice. That’s when they call Heather.

Since 2011, Heather has been the go-to expert for accountancy firm owners who want more high fee paying clients, less stress, fewer working hours, financial freedom and a team who they can rely upon. Heather works with accountancy firm owners who understand that becoming a “Million Pound Practice” is a viable option and not a pipe dream.

Her easy to implement signature systems will help you sign up high fee paying clients, build sustainable advisory revenue streams, eliminate your low performing staff and build a strong team of high performers, and replace your processes and systems with tried and tested highly efficient workflows for cloud based practices.

She’s on a mission to eliminate low fee paying clients, poor performing staff members, long working hours, “traditional but outdated ways of delivering accountancy services” from small accountancy practices … and replace it with cloud based, real-time accounting services and controlled, predictable and profitable growth.

Before I joined the club it was fair to say I was out of control. I was working crazy hours and trying to do everything myself. I was lacking direction and also not spending enough time with my young family. 

After 3 months as a club member I have more than paid for my club membership. Through learning from others and how they did things I have won 6 new clients, worth in total £30k of annual recurring fees. I couldn’t have done this without the club and its resources. I used the club’s proposal template, webinar on pricing, and confidence from listening to other club members to quote what I was really worth. In fact, now when I talk about pricing, my clients tend to always opt for my two highest priced packages rather than the lowest priced package.   

As well as the resources in the club I have taken full advantage of the membership benefits such as the 10% discount off my first 12 months fees from Practice ignition. 

My time is now far more under control and my practice is growing steadily but surely. The club is great at building me resources or tools I need to help me achieve my practice goals. Be it ‘best practice process maps’ or ‘scripts for my team to use with new client enquiries’, Heather and her team are always looking after us. I get a confidence boost every time I speak to Heather and the team and reassurance that I can do this.

I’m also enjoying running my practice, now I am not having to do everything and all things to all people. 

Stacey Foster

Founder, Foster's Accountants

Learn How To Build A Million Pound Practice

You’ll Learn:

How to build an automated ‘real-time accounting’ cloud practice with a net profit margin of 40+%

How to easily & consistently attract in high fee paying clients (more than £3k a year) who want more than compliance services.


How to reduce your working hours and stress levels & enjoy running your practice again.

How to sell, price and deliver premium priced advisory services which your clients want to buy.

How to build a high performing team and ditch your low performing staff members.

How to successfully implement a fee increase and get clients onto monthly payments by direct debit.


How to get the whole firm pulling together to execute your strategy to grow your firm.


And get confidence from other successful practitioners and not have to reinvent the wheel in your practice.

Book a call to discuss if there is a good fit between what you want to do with your firm and the club.