WHAT DO CLUB MEMBERS SAY ABOUT THE CLUB
Find out more about what it is like being a member of the club
I met Heather when I won Best New Practice at the British Accountancy Awards in 2016 and didn’t think that she could help me, I now know that was wrong!
My practice growth last year was excellent but my systems were poor and I had exceeded capacity, and I could see where I needed to take the business. I Just needed the clarity to work out the next steps to take my practice to the next step. We are no longer a start up practice and couldn't afford to live like we were a start up practice. This meant needing to put in stricter workflows and processes as well as building a strong team.
I wish I had listened to Heather in 2016. After just one call, I started to get the clarity - and reassurance that I was doing a lot right. A very unexpected benefit was that within a month of being in the club I had saved over £10,500 by changing software suppliers and the impact of quoting and billing new clients at the right level.
Being a member of the club is far more than just a coaching relationship. I am dipping into the club's huge library of resources from time to time, as well as coming on the fortnightly group accountability calls.
When you are busy helping other business to grow you tend to overlook your own business, so with the accountability from the group accountability calls I am held to task and can really see me doing what is necessary to grow my practice. I'm also learning from other members and how they are overcoming their problems. The coaching calls and group accountability calls are giving me much needed time for reflection, and will lead to far more time on the golf course to attend to my deteriorating handicap which is about to move from 20 to 21.
Before I joined the club it was fair to say I was out of control. I was working crazy hours and trying to do everything myself. I was lacking direction and also not spending enough time with my young family.
After 3 months as a club member I have more than paid for my club membership. Through learning from others and how they did things I have won 6 new clients, worth in total £30k of annual recurring fees. I couldn’t have done this without the club and its resources. I used the club’s proposal template, webinar on pricing, and confidence from listening to other club members to quote what I was really worth. In fact, now when I talk about pricing, my clients tend to always opt for my two highest priced packages rather than the lowest priced package.
As well as the resources in the club I have taken full advantage of the membership benefits such as the 10% discount off my first 12 months fees from Practice ignition.
My time is now far more under control and my practice is growing steadily but surely. The club is great at building me resources or tools I need to help me achieve my practice goals. Be it ‘best practice process maps’ or ‘scripts for my team to use with new client enquiries’, Heather and her team are always looking after us. I get a confidence boost every time I speak to Heather and the team and reassurance that I can do this.
I’m also enjoying running my practice, now I am not having to do everything and all things to all people.
As a member of The Accountants Millionaires’ Club, I no longer feel alone and have a library of excellent resources to utilise to help me get where I want to be. For me, it was all about gaining control and enthusiasm for my practice once more. I had no complaints on the profitability of the practice prior to joining, but, I also understood my business model was not for the long-term when you consider where the industry is going. While working in the business, I had become too focused on day to day operations and was not taking time to plan the direction of the firm. Working with my coach, Ashley, he was able to help me to see what I truly wanted and what I needed to do to get there. This year has been revolutionary for me and my team and I am looking forward to honing things even more in 2020 with the help of Heather and Ashley.
When I joined the Club, I wasn’t looking for one big thing to make all the difference/justify their fee. For example, increase existing client fees x% / grow the fee bank x%. However, there have been many improvements. The big gain has been the complete re-engineering of my internal systems and workflows: changing one thing here got us back over 3.5 weeks production capacity. The other big gain has been finding a niche and then targeting exactly how I want to go about attracting those types of clients. For me in my local area this meant no more meaningless networking events. Freeing up this time and generating more capacity was crucial for the next stage of growth in bringing in new clients and being able to offer the service we want.
When we get back to full firepower in 2020 we are all looking forward to welcoming the new clients from the North West who make and move stuff. This growth will definitely allow me to take more time off to be with my family and get back into cycling more often.