Posts by Becky Rogers
4 ways to build your business, not your workload
4 ways to build your business, not your workload When you’re firefighting through your days, it can be difficult to imagine taking some time to actively build your business. After all, it feels like you don’t have any time to do anything. You spend so much of the day putting out fires that you end…
Read MoreCalculating client value: how to find the value in your current client base
Calculating client value: how to find the value in your current client base Not all clients are created equal, yet all accountants seem to have the same client spectrum. At the bottom, there are the nitpickers, the time-wasters and energy drainers (also, usually the lower fee payers). Then, as we ascend the spectrum, clients get…
Read MoreHow to have the right mindset for growth (when you can see so many businesses struggling)
How to have the right mindset for growth (when you can see so many businesses struggling) Contrary to what many of us believe, a recession doesn’t mean that business stops. Sure, there are job losses and money is tight and clients are being more cautious about where they put their money, all of this is…
Read MoreHow to reliably attract the right kind of clients who value what you and your firm do
How to reliably attract the right kind of clients who value what you and your firm do For many of us, the pandemic has shed some light on the things that matter. Yes, it has caused quite the chaos by overrunning hospitals, forcing a global lockdown, and preventing us from enjoying the liberties we’re used…
Read MoreHow to re-find your desire to grow your small accountancy firm
How to re-find your desire to grow your small accountancy firm When you’re tired, drained or overwhelmed (or all three if you’re feeling like me almost a year into the pandemic), your prefrontal cortex or ‘thinking’ brain is running on energy reserves. This means you don’t have the energy to innovate and do things differently;…
Read MoreThe promises and pitfalls of hiring an apprentice
The promises and pitfalls of hiring an apprentice So you want to grow your team, but you’re unsure whether hiring an apprentice is the way to go? If you’re at the point where you can’t take on any more work or, to grow your business, you need to hire more staff…hiring an apprentice is as…
Read More9 best practice management software for small accountancy firms 2021
9 best practice management software for small accountancy firms 2021 Practice management software is any software that is used to manage the ‘back-office’ of your accounting practice. This includes where you produce, collaborate and track work; where you manage your clients, and things like proposals, payments, and reporting. In an era of remote working, it’s…
Read More4 definitive steps you need to take to run a lead generation webinar
4 definitive steps you need to take to run a lead generation webinar A successful webinar should achieve two things. One, it should build your brand and establish you as the go-to-expert. And two, it should be of value to your clients and prospects, inspiring them to take action. If you create webinars that your…
Read MoreHow to get your firm out there and in front of your target audience in 3 simple steps
How to get your firm out there and in front of your target audience in 3 simple steps All accountants are great with numbers, but not all accountants are great with marketing. In fact, I’d say the majority are in a similar situation where they know who they want to target, but they don’t quite…
Read MoreHow to use the buying journey to win new clients (even in this turbulent time)
How to use the buying journey to win new clients (even in this turbulent time) The customer buying journey is what potential clients go through from the moment they discover your accounting firm until they decide to buy your service, and well beyond. Your job is to guide them on this journey so that they…
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