Posts by Becky Rogers
Everything you need to know about running a lead generation webinar (Part 4): how to run a successful webinar
Everything you need to know about running a lead generation webinar (Part 4): how to run a successful webinar Have you ever signed up for a webinar but never attended? Perhaps you’ve signed up and attended a webinar but left halfway through or you didn’t end up buying? The majority of people fall into one…
Read MoreEverything you need to know about running a lead generation webinar (Part 3): How to help people to buy from your webinar
Everything you need to know about running a lead generation webinar (Part 3): How to help people to buy from your webinar Have you ever signed up for a webinar but never attended? Perhaps you’ve signed up and attended a webinar but left halfway through or you didn’t end up buying? The majority of people…
Read MoreHow to get your firm out there and in front of your target audience in 3 simple steps
How to get your firm out there and in front of your target audience in 3 simple steps All accountants are great with numbers, but not all accountants are great with marketing. In fact, I’d say the majority are in a similar situation where they know who they want to target, but they don’t quite…
Read MoreEverything you need to know about running a lead generation webinar (Part 2): how to get people to turn up and stay
Everything you need to know about running a lead generation webinar (Part 2): how to get people to turn up and stay Have you ever signed up for a webinar but never attended? Perhaps you’ve signed up and attended a webinar but left halfway through or you didn’t end up buying? The majority of people…
Read MoreEverything you need to know about running a lead generation webinar (Part 1): how to get people to register for your webinar
Everything you need to know about running a lead generation webinar (Part 1): how to get people to register for your webinar Have you ever signed up for a webinar but never attended? Perhaps you’ve signed up and attended a webinar but left halfway through or you didn’t end up buying? The majority of people…
Read MoreHow to recession-proof your practice (part four: increase practice efficiency and decrease overheads)
How to recession-proof your practice (part four: increase practice efficiency and decrease overheads) As business owners and accountants, we always know that we should prepare for a rainy day. But let’s be honest, how often do you push this thought to the back of your mind? Take the 2008-09 recession and the current Covid-19 pandemic…
Read MoreThe surprising reason why your employees won’t take initiative (and what you can do to change it)
The surprising reason why your employees won’t take initiative (and what you can do to change it) “Why won’t my staff take initiative?” Have you ever wondered this before? Perhaps you’ve been wondering this for a while now and you just can’t quite put your finger on where your early-days employees (who had the initiative…
Read MoreHow to recession-proof your practice (part three: getting your clients to pay)
How to recession-proof your practice (part three: getting your clients to pay) Of course as business owners and accountants, we always know that we should prepare for a rainy day. But let’s be honest, how often do you push this thought to the back of your mind? Take the 2008-09 recession and the current Covid-19…
Read MoreHow to recession-proof your practice (part two: increase your marketing activity)
How to recession-proof your practice (part two: increase your marketing activity) Of course as business owners and accountants, we always know that we should prepare for a rainy day. But let’s be honest, how often do you push this thought to the back of your mind? Take the 2008-09 recession and the current Covid-19 pandemic…
Read MoreHow to stop upwards delegation (particularly when working remotely)
How to stop upwards delegation (particularly when working remotely) How many times have you said “oh, just give it to me. I’ll get it done?” Delegating isn’t an easy thing for most managers to do and it’s even harder when your whole team is working remotely. When employees are struggling, especially if it’s a task…
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