The ultimate guide to creating your firm’s client personas

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The ultimate guide to creating your firm’s client personas Creating client personas for your firm helps your firm win bigger and better clients, i.e. your ideal clients. This article covers how you start to build your client personas (marketing persona, or buyer persona), so you can improve the efficiency with which you attract in new clients…

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What is a client persona?

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What is a client persona? What is a ‘client persona’ and is it a fad, or something practical and useful in marketing your firm? In simple terms it’s an exercise to understand your prospects and how you can improve your fee income. This article explores: What is a client persona Why a client persona is a…

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The 3 ways to successfully increase your fees

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The 3 ways to successfully increase your fees So many firms think that growth needs to be as a result of winning new clients. When our clients are in the second phase of growth and getting a firm foundation, we typically help them to grow significantly. Not by winning new clients – or actively trying…

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Why most small accountancy firms don’t have a clear fee strategy

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Why most small accountancy firms don’t have a clear fee strategy The way you set your fees directly dictates the profitability of your small accountancy firm. It also is a major contributory factor to why some firms seem to effortlessly scale up to one million pounds, and others plateau. So in this blog post, we…

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How to onboard new clients so they go “OMG!!”

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How to onboard new clients so they go “OMG!!” Have you ever thought “OMG, that’s incredible” as you’ve purchased something, or signed up for a new service? Not “what a good product”, but “Wow, I feel really special”? The chances are that you remember it, speak about it to others and are more loyal as…

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