by Jon Baker | 11, Oct 2017 | Pricing, Profitability, Putting up your fees
Twitter Follow LinkedIn Follow The way you set your fees directly dictates the profitability of your small accountancy firm. It also is a major contributory factor to why some firms seem to effortlessly scale up to one million pounds, and others plateau. So in this...
by Jon Baker | 9, Oct 2017 | Client service, Extraordinary client service
Twitter Follow LinkedIn Follow Have you ever thought “OMG, that’s incredible” as you’ve purchased something, or signed up for a new service? Not “what a good product”, but “Wow, I feel really special”? The chances are...
by Jon Baker | 25, Sep 2017 | Choosing your niche, Winning new business, Your firm's services
Twitter Follow LinkedIn Follow There are many things I’ve been asked since Heather and I wrote the Go-To Expert. One of the most common is about how somebody can define themselves as an expert. A common reaction being marketing yourself as an expert seems a bit...
by Jon Baker | 20, Sep 2017 | Events, Winning new business
Twitter Follow LinkedIn Follow Providing content rich webinars to your potential (and actual) clients is a great way of marketing your accountancy firm, especially for advisory services. It’s easier than you might think, and with more people used to webinars it...
by Jon Baker | 11, Sep 2017 | Leading yourself and your staff, Motivation
Twitter Follow LinkedIn Follow It’s was working well, some more clients, your team was getting to grips with stuff, your firm’s results were improving, but you feel a little deflated? It’s like having a puncture, motivation runs flat and it’s...
