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The 5 steps prospects take when they buy accountancy services (and what this means for your firm’s marketing!)
Twitter LinkedIn When it comes to pricing for accountants, one of the biggest pieces of advice we tend to give is to think about and understand the Prospect’s buying journey. Once you know how Prospects buy, it becomes much easier to create products and services which...
What is really meant by price vs value? And what this means when you want to increase client fees
Twitter LinkedIn Are you a small accountancy firm owner considering to increase your client fees? Do you wish you were a master on pricing for accountants? Do you worry that if you increase client fees, your clients might get upset and leave you? In this video, I...
14 signs to tell whether you are burned out or just tired from busy season
Twitter LinkedIn Busy season in the accounting world is tough on the best of us. This is especially true when 60-80 hour work weeks become the norm including a few weekends at the office with weeks to go. Even the thought of it makes me tired. It’s important to...
What neuroscience says about how people buy accountancy services
Twitter LinkedIn Decision making is not rational. Therefore, there is great power in knowing what is going through one’s mind when such a decision is being made. To help you convert your prospects, particularly when thinking about how to price accountancy services,...
Creating your small accountancy firm’s Growth Plan: How to get your team to support you to deliver it
Twitter LinkedIn In implementing your growth plan, how do you make sure that you get everyone in your team on board with you? How do you get that team support in growing your small accounting firm? Here are some action tips shared during a webinar we ran for our...
The ultimate 3-step guide to handing over your client portfolio to a team member
Twitter LinkedIn It can be hard to ‘let go’ of your client portfolio, especially since you have built your accounting firm up from nothing to what it is today. Your clients may feel like your prized possession or a stamp of achievement; a symbol of all the sweat and...
How to stop being a bottleneck in your growing accounting firm
Twitter LinkedIn Are you being a bottleneck in your small accountancy firm? Do you think that you might be doing something that's stopping your firm from growing? Sometimes, we might be unaware that we are being a bottleneck in our own small accountancy firm. If so,...
How to get your clients to go to a team member first (not you!)
Twitter LinkedIn As an accounting firm grows, so does the amount of work and number of employees. To grow sustainably, at some point accounting firm owners need to start delegating the tasks to keep the firm running while they concentrate on the tasks that develop the...
4 ways to get the right headspace to work on your practice (including tips from Bill Gates)
Twitter LinkedIn You need the right headspace to work on your practice and get the best ideas for your accounting firm. That we can all agree. But how do you do this? Here are some action tips shared during a webinar we ran for our members in May...