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Articles, videos, podcasts and tips to help you grow your accountancy firm profitably.

How to create and use your client persona

Twitter LinkedIn A client persona (buyer persona, or marketing persona) can help you to improve your firm's marketing and fee structure. Previous articles looked at why have a client persona and what goes into your client persona), the focus here is what you'll do to...

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The Ultimate Guide to Attracting the Right Team Members to Your Small Accountancy Firm Without Using Recruitment Agents

Twitter LinkedIn Probably one of the biggest challenges facing the accountancy industry is finding and keeping the right staff. This can be a real problem, especially for small accountancy firms, as without the right staff, the growth of the business can be hindered...

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