by Heather Townsend | 4, Mar 2019 | Choosing your niche
FollowFollow FollowFollow New accountancy firms are always faced with conflicting advice about niching: choose yours as soon as possible, or take on every client that comes your way to build your firm first? Or is there a middle ground? While taking on every client...
by Ashley Leeds | 25, Feb 2019 | Client Personas
FollowFollow FollowFollow Pricing is both a science and a dark art. When you understand the science behind how we take a decision, pricing becomes far more of a science than a dark art. In this article, I explore the science and reasoning behind the package system of...
by Heather Townsend | 4, Feb 2019 | Choosing your niche
FollowFollow FollowFollow Many accountants know why it’s important to specialise but there seems to be a lot of uncertainty as to when. This article aims to help you decide on when it is best to find your accounting firm niche. “Should you have a niche as soon as you...
by Heather Townsend | 19, Nov 2018 | Marketing
FollowFollow FollowFollow We all like to think that our firm stands out in the right way, especially from our competition. But the truth can be hard to face. Do you think that your small accountancy firm stands out from the rest? What makes clients choose your firm...
by Heather Townsend | 12, Nov 2018 | Choosing your niche
FollowFollow FollowFollow When talking about niches for accountants and whether or not you should choose a niche, one argument that often comes up for not having a niche is that it leaves you vulnerable to change by being wiped out by a piece of legislation or new...
by Ashley Leeds | 31, Oct 2018 | Selling, Winning new business
FollowFollow FollowFollow We’ve all done it haven’t we? We need to call a prospect to see if they want our services, close a deal, or try to get a meeting to discuss the next steps. With piles of work to do, there is always something more pressing to do than...
