by Heather Townsend | 12, Nov 2018 | Choosing your niche
Twitter Follow LinkedIn Follow When talking about niches for accountants and whether or not you should choose a niche, one argument that often comes up for not having a niche is that it leaves you vulnerable to change by being wiped out by a piece of legislation or...
by Ashley Leeds | 31, Oct 2018 | Selling, Winning new business
Twitter Follow LinkedIn Follow We’ve all done it haven’t we? We need to call a prospect to see if they want our services, close a deal, or try to get a meeting to discuss the next steps. With piles of work to do, there is always something more pressing to do...
by Heather Townsend | 29, Oct 2018 | networking
Twitter Follow LinkedIn Follow BNI may be a global networking organisation with more than 175,000 members worldwide, but it’s not your only option when it comes to networking. In fact, it’s far from it. If you’re an accountant looking for a networking group to market...
by Heather Townsend | 24, Oct 2018 | Marketing, Winning new business
Twitter Follow LinkedIn Follow When your clients are screaming out for their accounts to be finalised, it’s very tempting to pull back on your marketing. After all – the thinking goes – if you are too busy to get everything done then it’s best to prioritise client...
by Heather Townsend | 15, Oct 2018 | networking
Twitter Follow LinkedIn Follow While structured networking events such as BNI can provide much more value than unstructured networking, many accountants still doubt whether they are worth attending. If you find yourself in this same predicament, this article explores...
by Heather Townsend | 8, Oct 2018 | networking
Twitter Follow LinkedIn Follow Are you attending weekly networking meetings like BNI to market your practice? Networking events like this can be incredibly valuable to your business, especially if you make the most of your 60-second networking pitch; if you don’t, you...
