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by Heather Townsend | 9, Aug 2018 | Marketing, Winning new business
Twitter Follow LinkedIn Follow Did you know that even if you are the best accountancy firm in the world, if your website is out of date, a mess, or tries to make out that you offer all things to all people, then you will be losing leads left, right and centre? The...
by Heather Townsend | 16, Jul 2018 | Marketing, Winning new business
Twitter Follow LinkedIn Follow A few weeks ago in one of our group accountability calls for the Accountants Millionaires’ Club, one of our members asked for help on how to always make time for business development. He’d set himself a goal that Friday would...
by Heather Townsend | 9, Jul 2018 | Marketing
Twitter Follow LinkedIn Follow Every small accountancy firm needs a website; it’s an essential asset in your marketing tool kit. However, just getting a website up isn’t enough, you need to make sure that it is of high-quality, on brand, and is giving off the right...
by Heather Townsend | 10, May 2018 | Client Personas
Twitter Follow LinkedIn Follow A client persona (buyer persona, or marketing persona) can help you to improve your firm’s marketing and fee structure. Previous articles looked at why have a client persona and what goes into your client persona), the focus here...
by Jon Baker | 5, May 2018 | Client Personas
Twitter Follow LinkedIn Follow Creating client personas for your firm helps your firm win bigger and better clients, i.e. your ideal clients. This article covers how you start to build your client personas (marketing persona, or buyer persona), so you can improve the...
by Heather Townsend | 23, Apr 2018 | AMC Book Extracts, Selling advisory services, Winning new business
Twitter Follow LinkedIn Follow Unlike compliance services, your client does not need to buy advisory services. It is an optional spend. So how do you get them to want to buy? With good quality sales skills! This article, based on an extract from The Accountants...
