by Heather Townsend | 19, Nov 2018 | Marketing
FollowFollow FollowFollow We all like to think that our firm stands out in the right way, especially from our competition. But the truth can be hard to face. Do you think that your small accountancy firm stands out from the rest? What makes clients choose your firm...
by Heather Townsend | 12, Nov 2018 | Choosing your niche
FollowFollow FollowFollow When talking about niches for accountants and whether or not you should choose a niche, one argument that often comes up for not having a niche is that it leaves you vulnerable to change by being wiped out by a piece of legislation or new...
by Ashley Leeds | 31, Oct 2018 | Selling, Winning new business
FollowFollow FollowFollow We’ve all done it haven’t we? We need to call a prospect to see if they want our services, close a deal, or try to get a meeting to discuss the next steps. With piles of work to do, there is always something more pressing to do than...
by Heather Townsend | 29, Oct 2018 | networking
FollowFollow FollowFollow BNI may be a global networking organisation with more than 175,000 members worldwide, but it’s not your only option when it comes to networking. In fact, it’s far from it. If you’re an accountant looking for a networking group to market your...
by Heather Townsend | 24, Oct 2018 | Marketing, Winning new business
FollowFollow FollowFollow When your clients are screaming out for their accounts to be finalised, it’s very tempting to pull back on your marketing. After all – the thinking goes – if you are too busy to get everything done then it’s best to prioritise client work...
by Heather Townsend | 15, Oct 2018 | networking
FollowFollow FollowFollow While structured networking events such as BNI can provide much more value than unstructured networking, many accountants still doubt whether they are worth attending. If you find yourself in this same predicament, this article explores the...
