by Natacha Letort | 19, Jan 2021 | Marketing, Popular articles - Winning bigger and better clients, Webinar transcripts
When it comes to growing your accountancy firm many firms rely on referrals as their main route to market. This is a dangerous strategy and can lead to problems. This article explains why.
by Becky Rogers | 5, Jan 2021 | Selling, Winning new business
8 things you may be doing (or not doing) that is negatively impacting your ability to land clients at the right price FollowFollow FollowFollow There’s nothing worse than taking on a client that doesn’t want to pay your rates. Yes, sometimes this is...
by Becky Rogers | 21, Dec 2020 | Selling, Winning new business
How to handle a new client enquiry: the definitive guide FollowFollow FollowFollow There are a lot of steps involved when converting a lead to a client, and depending on how you handle these steps, you can make or break a relationship. In this article, we take a look...
by Becky Rogers | 14, Dec 2020 | Account management, Content, Marketing, Winning new business
How to use the buying journey to win new clients (even in this turbulent time) FollowFollow FollowFollow The customer buying journey is what potential clients go through from the moment they discover your accounting firm until they decide to buy your service, and well...
by Becky Rogers | 9, Dec 2020 | Content, Marketing, Winning new business
Everything you need to know about running a lead generation webinar (Part 4): how to run a successful webinar FollowFollow FollowFollow Have you ever signed up for a webinar but never attended? Perhaps you’ve signed up and attended a webinar but left halfway...
by Becky Rogers | 7, Dec 2020 | Content, Marketing, Winning new business
Everything you need to know about running a lead generation webinar (Part 3): How to help people to buy from your webinar FollowFollow FollowFollow Have you ever signed up for a webinar but never attended? Perhaps you’ve signed up and attended a webinar but left...
