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How to create and use your client persona

How to create and use your client persona

Twitter Follow LinkedIn Follow A client persona (buyer persona, or marketing persona) can help you to improve your firm’s marketing and fee structure. Previous articles looked at why have a client persona and what goes into your client persona), the focus here...
What is a client persona?

What is a client persona?

Twitter Follow LinkedIn Follow What is a ‘client persona’ and is it a fad, or something practical and useful in marketing your firm? In simple terms it’s an exercise to understand your prospects and how you can improve your fee income. This article...