by Ashley Leeds | 25, Feb 2019 | Client Personas
Why your accountancy firm’s pricing package names really matter FollowFollow FollowFollow Pricing is both a science and a dark art. When you understand the science behind how we take a decision, pricing becomes far more of a science than a dark art. In...
by Heather Townsend | 10, May 2018 | Client Personas
How to create and use your client persona FollowFollow FollowFollow A client persona (buyer persona, or marketing persona) can help you to improve your firm’s marketing and fee structure. Previous articles looked at why have a client persona and what goes into...
by Jon Baker | 5, May 2018 | Client Personas
The ultimate guide to creating your firm’s client personas FollowFollow FollowFollow Creating client personas for your firm helps your firm win bigger and better clients, i.e. your ideal clients. This article covers how you start to build your client personas...
by Jon Baker | 5, Mar 2018 | Client Personas
What is a client persona? FollowFollow FollowFollow What is a ‘client persona’ and is it a fad, or something practical and useful in marketing your firm? In simple terms it’s an exercise to understand your prospects and how you can improve your fee...
