by Ashley Leeds | 25, Feb 2019 | Client Personas
FollowFollow FollowFollow Pricing is both a science and a dark art. When you understand the science behind how we take a decision, pricing becomes far more of a science than a dark art. In this article, I explore the science and reasoning behind the package system of...
by Heather Townsend | 10, May 2018 | Client Personas
FollowFollow FollowFollow A client persona (buyer persona, or marketing persona) can help you to improve your firm’s marketing and fee structure. Previous articles looked at why have a client persona and what goes into your client persona), the focus here is...
by Jon Baker | 5, May 2018 | Client Personas
FollowFollow FollowFollow Creating client personas for your firm helps your firm win bigger and better clients, i.e. your ideal clients. This article covers how you start to build your client personas (marketing persona, or buyer persona), so you can improve the...
by Jon Baker | 5, Mar 2018 | Client Personas
FollowFollow FollowFollow What is a ‘client persona’ and is it a fad, or something practical and useful in marketing your firm? In simple terms it’s an exercise to understand your prospects and how you can improve your fee income. This article...
