by Heather Townsend | 26, Feb 2018 | Marketing, Webinar transcripts
Winning accountancy clients is often seen as hard by accountants. This is because too often we think we need to sell to win clients for our accountancy firm. Actually, the very best salespeople don’t sell. What they actually do is help people buy. It may sound...
by Heather Townsend | 17, Feb 2018 | Winning new business
Twitter Follow LinkedIn Follow This week I was talking with a client who had arrived back from her week away from the office stressed. (She has given me full permission to blog about her experience.) Her stress levels came from not quite managing to recharge while she...
by Heather Townsend | 10, Jan 2018 | Extraordinary client service, Winning new business
Twitter Follow LinkedIn Follow Read any blog or book on client service or account management and you will hear about the importance of great client service. The books will tell you that great client service is the only way to generate word of mouth recommendations...
by Heather Townsend | 8, Jan 2018 | networking, Referrals, Winning new business
Twitter Follow LinkedIn Follow You are meeting a potential introducer for the first time. This article looks at what to expect from this first meeting and how to make sure it goes well, in order to generate a steady stream of future referrals from the introducer. ...
by Heather Townsend | 2, Jan 2018 | networking, Referrals
Twitter Follow LinkedIn Follow One of the best routes to market for a growing small accountancy firm is via referrals from introducers. In fact just a small handful of well-placed introducers can help your firm generate all the new leads your firm needs to hit its...
by Jon Baker | 9, Oct 2017 | Client service, Extraordinary client service
Twitter Follow LinkedIn Follow Have you ever thought “OMG, that’s incredible” as you’ve purchased something, or signed up for a new service? Not “what a good product”, but “Wow, I feel really special”? The chances are...
