by Heather Townsend | 8, Jan 2018 | networking, Referrals, Winning new business
Twitter Follow LinkedIn Follow You are meeting a potential introducer for the first time. This article looks at what to expect from this first meeting and how to make sure it goes well, in order to generate a steady stream of future referrals from the introducer. ...
by Heather Townsend | 2, Jan 2018 | networking, Referrals
Twitter Follow LinkedIn Follow One of the best routes to market for a growing small accountancy firm is via referrals from introducers. In fact just a small handful of well-placed introducers can help your firm generate all the new leads your firm needs to hit its...
by Heather Townsend | 5, Jul 2017 | Account management, Choosing your niche, Marketing, Referrals, Winning new business
Twitter Follow LinkedIn Follow The way people buy accountancy services has changed, and continues to evolve. Be honest, you know buyer behaviour has changed; but has your behaviour changed? Do your marketing priorities reflect changes in the way your prospects look...
by Heather Townsend | 1, Jun 2017 | Client service, Referrals, Winning new business
Twitter Follow LinkedIn Follow With so many growing small accountancy firms relying on a steady flow of referrals from existing clients, its important that you maximise your potential for word of mouth business. Did you know that probably the most important person in...
by Heather Townsend | 1, May 2017 | Content, Referrals, Selling, Winning new business
Twitter Follow LinkedIn Follow Wouldn’t it be great if every prospect we met was ready to buy? Unfortunately for most accountants, this isn’t the case. Many prospects take time to buy. However at some point, they will be ready to buy – and you want to be...
