by Heather Townsend | 8, Jan 2018 | networking, Referrals, Winning new business
Guide to meeting an introducer for the first time: What you need to say and do to generate referrals FollowFollow FollowFollow You are meeting a potential introducer for the first time. This article looks at what to expect from this first meeting and how to make sure...
by Heather Townsend | 2, Jan 2018 | networking, Referrals
5 types of referral friction you need to overcome if you want a reliable stream of referrals from your introducers FollowFollow FollowFollow One of the best routes to market for a growing small accountancy firm is via referrals from introducers. In fact just a small...
by Heather Townsend | 5, Jul 2017 | Account management, Choosing your niche, Marketing, Referrals, Winning new business
Buying behaviour for accountancy services has changed. Have you kept up? FollowFollow FollowFollow The way people buy accountancy services has changed, and continues to evolve. Be honest, you know buyer behaviour has changed; but has your behaviour changed? Do your...
by Heather Townsend | 1, Jun 2017 | Client service, Referrals, Winning new business
10 things your receptionist needs to do so you get referrals. FollowFollow FollowFollow With so many growing small accountancy firms relying on a steady flow of referrals from existing clients, its important that you maximise your potential for word of mouth business....
by Heather Townsend | 1, May 2017 | Content, Referrals, Selling, Winning new business
27 ways to keep in touch with prospects without it feeling as if you are stalking them FollowFollow FollowFollow Wouldn’t it be great if every prospect we met was ready to buy? Unfortunately for most accountants, this isn’t the case. Many prospects take...
