by Heather Townsend | 1, Apr 2019 | Choosing your niche
5 simple steps to niching a multi-partner accountancy practice FollowFollow FollowFollow Having multiple partners in an accountancy practice can make choosing your firm’s niche seem impossible. With everyone wanting to move the firm towards a different goal, this can...
by Heather Townsend | 4, Mar 2019 | Choosing your niche
To niche or not to niche as a start-up accountancy firm? FollowFollow FollowFollow New accountancy firms are always faced with conflicting advice about niching: choose yours as soon as possible, or take on every client that comes your way to build your firm first? Or...
by Heather Townsend | 4, Feb 2019 | Choosing your niche
Should you choose your niche now or later? The ultimate advice for a new accountancy firm FollowFollow FollowFollow Many accountants know why it’s important to specialise but there seems to be a lot of uncertainty as to when. This article aims to help you decide on...
by Heather Townsend | 12, Nov 2018 | Choosing your niche
Is having a niche as a small accountancy firm too risky? FollowFollow FollowFollow When talking about niches for accountants and whether or not you should choose a niche, one argument that often comes up for not having a niche is that it leaves you vulnerable to...
by Jon Baker | 25, Sep 2017 | Choosing your niche, Winning new business, Your firm's services
Marketing yourself as an Expert, good or bad for small firm accountants? FollowFollow FollowFollow There are many things I’ve been asked since Heather and I wrote the Go-To Expert. One of the most common is about how somebody can define themselves as an expert....
by Heather Townsend | 5, Jul 2017 | Account management, Choosing your niche, Marketing, Referrals, Winning new business
Buying behaviour for accountancy services has changed. Have you kept up? FollowFollow FollowFollow The way people buy accountancy services has changed, and continues to evolve. Be honest, you know buyer behaviour has changed; but has your behaviour changed? Do your...
