by Heather Townsend | 4, Mar 2019 | Choosing your niche
FollowFollow FollowFollow New accountancy firms are always faced with conflicting advice about niching: choose yours as soon as possible, or take on every client that comes your way to build your firm first? Or is there a middle ground? While taking on every client...
by Heather Townsend | 4, Feb 2019 | Choosing your niche
FollowFollow FollowFollow Many accountants know why it’s important to specialise but there seems to be a lot of uncertainty as to when. This article aims to help you decide on when it is best to find your accounting firm niche. “Should you have a niche as soon as you...
by Heather Townsend | 12, Nov 2018 | Choosing your niche
FollowFollow FollowFollow When talking about niches for accountants and whether or not you should choose a niche, one argument that often comes up for not having a niche is that it leaves you vulnerable to change by being wiped out by a piece of legislation or new...
by Jon Baker | 25, Sep 2017 | Choosing your niche, Winning new business, Your firm's services
FollowFollow FollowFollow There are many things I’ve been asked since Heather and I wrote the Go-To Expert. One of the most common is about how somebody can define themselves as an expert. A common reaction being marketing yourself as an expert seems a bit...
by Heather Townsend | 5, Jul 2017 | Account management, Choosing your niche, Marketing, Referrals, Winning new business
FollowFollow FollowFollow The way people buy accountancy services has changed, and continues to evolve. Be honest, you know buyer behaviour has changed; but has your behaviour changed? Do your marketing priorities reflect changes in the way your prospects look for and...
by Heather Townsend | 3, Jun 2017 | Blogging, Choosing your niche, Content, Marketing, Winning new business
FollowFollow FollowFollow How to win more audit work by following the 7 lessons learnt by an auditor who generated £100k of business from 3 blog posts and 3 newsletters. How to win more audit work I’ve just got off the phone to a very happy client, who is...
