+44 (0)1234 48 0123 heather@heathertownsend.co.uk

CLUB EVENTS


All the events below are available to members at no extra cost!

Non-members can attend events for a fee of £150 + VAT per event.

If you can see more than 5 events that you think you or your staff would benefit from attending, why not talk to us about joining as a member to get free access to all future events and recordings of past events?

Click here to see the events you’ve already missed

Have a look to see what else is included in your AMC Membership

Book a call to discuss if there is a good fit between what you want to do with your firm and the club.

Tuesday 25th September 2018

11:00 – 12:00 London time

only £150 + VAT for non-members

Heather Townsend

Guy Robinson

How to win £5,000 + clients (or clients who want more than just standard compliance services)


Attendees: Practice owners, senior leadership team members

If you attend this interactive virtual masterclass you will learn:

  • What marketing Guy Robinson does and how he does it in order to have a client base on a min annual fee of £5k
  • What mindset shifts you need to make in order to attract in the high value clients
  • What is Guy’s sales process in order to get his clients to spend a minimum of £5k per year with him.
  • How Guy qualifies out leads who are not a good fit for his practice & so doesn’t waste time on clients who are never going to pay his min £5k annual fee level
  • What services Guy’s clients take from him in order to justify the min £5k annual fee level

Book a call to discuss if there is a good fit between what you want to do with your firm and the club.

Wednesday 3rd October 2018

12:30 – 13:30 London time

only £150 + VAT for non-members

Heather Townsend

Linda Ebsworth

 

How to generate enough leads to the right type of clients


Attendees: Practice owners, senior leadership team members

If you attend this interactive virtual masterclass you will learn:

  • The importance of clearly defining a narrow target market & why failing to do this will severely restrict your number of good quality leads
  • The shortcuts a client portfolio analysis can give you to winning the right type of clients
  • How to use a tactical marketing plan to generate the right number of leads
  • How to involve your team in lead generation so you don’t need to do it all
  • How to maximise the number of leads you get from clients and introducers

Thursday 4th October 2018

11:00 – 12:00 London time

only £150 + VAT for non-members

Heather Townsend

Sharon Pocock

How to get client on boarding right


Attendees: Practice owners, senior leadership team members

If you attend this interactive virtual masterclass you will learn:

  • How Kinder Pocock cut their new client onboarding time by over 50% by automating their on boarding process
  • What are the key elements in the Kinder Pocock’s on boarding process which allows them to quickly upsell more services to new clients
  • How Kinder Pocock allocate the responsibilities for on boarding new clients and manage this without anything slipping through the cracks
  • The exact technology that Kinder Pocock use to automate their new client onboarding process

Thursday 11th October 2018

12:30 – 13:30 London time

only £150 + VAT for non-members

Linda Ebsworth

 

How to handle a new client enquiry


Attendees: staff members

If you attend this interactive virtual masterclass you will learn:

  • The importance of qualifying new client enquiries and how to qualify new client enquiries effectively
  • How to structure a sales conversation with a new client enquiry
  • The importance of being curious rather than acting as an order taker
  • Why being good at handling new client enquiries is NOT about being able to close the deal

Thursday 18th October 2018

12:30 – 13:30 London time

only £150 + VAT for non-members

Linda Ebsworth

 

How to drive your own career


Attendees: staff members

If you attend this interactive virtual masterclass you will learn:

  • What does taking responsibility for your own career actually mean
  • Why it’s up to you to drive your own career (not your firm’s responsibility)
  • How to have a conversation with your manager to tell them that you want to progress your career
  • What are the most effective ways to develop yourself
  • What skills will you need to develop as you progress your career in practice
  • How to make the time to develop yourself and your career

Book a call to discuss if there is a good fit between what you want to do with your firm and the club.

Thursday 8th November 2018

12:30 – 13:30 London time

only £150 + VAT for non-members

Heather Townsend

Linda Ebsworth

 

How to upsell advisory services


Attendees: Practice owners, senior leadership team members

If you attend this interactive virtual masterclass you will learn:

  • Why accountants find it difficult to upsell advisory services
  • What information you need to know about a client before you can effectively upsell them advisory services
  • How to make your advisory services absolutely irresistible to your clients
  • What signals to listen out for to see if your client is interested in buying advisory services from you and your firm
  • How to structure a conversation with a client to upsell them advisory services

Thursday 15th November 2018

12:30 – 13:30 London time

only £150 + VAT for non-members

Linda Ebsworth

 

How to build your own network


Attendees: staff members

If you attend this interactive virtual masterclass you will learn:

  • What we mean by effective business networking
  • How to start to build up your own network in order to achieve your personal and business goals
  • The importance of having A-listers in your network
  • The 5-level relationship model – and how to use this to form deep and strong business relationships
  • How to handle your first meeting with a potential introducer
  • How to get the most out of a membership of a ‘BNI’ type networking group or general networking event

Tuesday 27th November 2018

11:00 – 12:00 London time

only £150 + VAT for non-members

Heather Townsend

Paul Miller

How to sell business coaching


Attendees: Practice owners, senior leadership team members

If you attend this interactive virtual masterclass you will learn:

  • What prompted Paul Miller to start to sell business coaching to his clients
  • How does Paul Miller generate coaching leads from his existing clients
  • How Paul Miller charges out his time for business coaching (& makes a significantly higher yield than if he was selling out time for accountancy)
  • What you can learn from Paul’s mistakes and learning curve as a business coach to introduce business coaching in your practice
  • How to identify which clients will be interested in a business coaching service (and then upsell coaching to them)

Book a call to discuss if there is a good fit between what you want to do with your firm and the club.

Wednesday 5th December 2018

12:30 – 13:30 London time

only £150 + VAT for non-members

Linda Ebsworth

 

How to choose what advisory services to offer to your clients


Attendees: Practice owners, senior leadership team members

If you attend this interactive virtual masterclass you will learn:

  • What do we mean by advisory services
  • What 2 things your clients are buying from you when they buy advisory services
  • Why it is much harder to sell advisory services and what selling behaviours you need to change in order to be able to sell advisory services
  • Why it’s important to keep it simple when you first introduce advisory services
  • How to make your new advisory services irresistible to your clients

Wednesday 12th December 2018

11:00 – 12:00 London time

only £150 + VAT for non-members

Heather Townsend

Sian Kelly

How to systemise and automate your practice


Attendees: Practice owners, senior leadership team members

If you attend this interactive virtual masterclass you will learn:

  • Exactly which parts of her workflow Sian has automated at Inform Accounting
  • How Sian and her team identify processes to automate and what they then do to make this happen
  • What is in Inform Accounting’s technology stack in order to automate so much of their practice?
  • How Sian and her team monitor the automated processes to make sure that nothing slips through the cracks.