+44 (0)1234 48 0123 ashley@excedia.co.uk


Listen into previously recorded webinars or choose to read the webinar audio transcript (where available)


What we covered in this webinar:

  • What accountants are really charging for their services. Don’t always believe the hype!
  • What you should charge for the services your firm typically gives away for free
  • The 3 mistakes most firms are making which are the root cause of why they struggle to sell their top package and advisory services to clients.
  • Why your marketing is actually causing you to attract price sensitive clients and what you can do about it.
  • How buyer behaviours have changed over the last 10 years which means you now need to talk about fees on your firm’s website
  • Simple tools and techniques you can use to be confident in your pricing and eliminate any push back from prospects


What we covered in this webinar:

  • How to use the red/black/blue model to claw back time to work ON your practice.
  • The three mindset shifts you will need to make if you are going to reduce the demands on you from your staff and clients.
  • Tips and techniques to be ultra productive and work at peak level.
  • Three things you must do to minimise interruptions from your team and your clients.


What we covered in this webinar:

  • The 10-step tried and tested process to implement a price increase for your clients, without losing your important clients
  • Discover exact phrases you can use when clients push back against a fee increase
  • Have the confidence to put in a chunky fee increase for the clients that need it
  • The 3 most common mistakes you will need to avoid when putting in place a fee increase


What we covered in this webinar:

  • The quick and easy way to turn around a low performer without having to pay a large amount of money to an employment law specialist
  • The no-confrontation way of having a conversation with a low performer to get them to shape up or ship out
  • The insider track on how to make sure you don’t just recruit in the right people (and not buy duds), but also get them up-to-speed quickly. (So, avoid having to turn around low performers in the first place)
  • The essential items you need to have in place to quickly, ethically and legally sack a low performer, with minimal risk to your firm’s reputation


What we covered in this webinar:

  • The 3-step process to becoming a one million pound firm and the one essential ingredient that you need to grow (hint: it’s not cash)
  • The 4 elements that you need to create a firm foundation for growth
  • The 2 magic numbers you need to imprint into your brain to gauge how healthy and scalable your practice actually is
  • The one small change you need to make to get your staff engaged and hungry to help you grow your practice
  • The vicious cycle that most small firms get into with systems and how to stop the rot
  • How to quickly increase your firm’s cash reserves in order to be able to pay yourself a decent income and fund the growth of your practice

Before I joined the club it was fair to say I was out of control. I was working crazy hours and trying to do everything myself. I was lacking direction and also not spending enough time with my young family. 

After 3 months as a club member I have more than paid for my club membership. Through learning from others and how they did things I have won 6 new clients, worth in total £30k of annual recurring fees. I couldn’t have done this without the club and its resources. I used the club’s proposal template, webinar on pricing, and confidence from listening to other club members to quote what I was really worth. In fact, now when I talk about pricing, my clients tend to always opt for my two highest priced packages rather than the lowest priced package.   

As well as the resources in the club I have taken full advantage of the membership benefits such as the 10% discount off my first 12 months fees from Practice ignition. 

My time is now far more under control and my practice is growing steadily but surely. The club is great at building me resources or tools I need to help me achieve my practice goals. Be it ‘best practice process maps’ or ‘scripts for my team to use with new client enquiries’, Heather and her team are always looking after us. I get a confidence boost every time I speak to Heather and the team and reassurance that I can do this.

I’m also enjoying running my practice, now I am not having to do everything and all things to all people. 

Stacey Foster

Founder, Foster's Accountants


I've known Heather for 6 years, and nearly managed to sign up to work with her and her team at several points over those 6 years. 

All it took was our Growth Accelerator call and suddenly I had the motivation and accountability to make things happen in my practice.
Prompted by our discussion in the Growth Accelerator Call, within 24 hours, I had identified and implemented enough cost savings to be able to fund the entire cost of Grow membership.
If you are reading this and having some doubts about whether to take the plunge and join the club, don't be like me and wait. I'm actually kicking myself now that I didn't take the leap 12 months ago to come on board with the Accountants Millionaires' Club. My bank balance and happiness with my practice would now be SO much healthier if I had taken action 12 months ago.
Bob Evans

Owner, React Accountancy

I met Heather when I won Best New Practice at the British Accountancy Awards in 2016 and didn’t think that she could help me, I now know that was wrong!

My practice growth last year was excellent but my systems were poor and I had exceeded capacity, and I could see where I needed to take the business. I Just needed the clarity to work out the next steps to take my practice to the next step. We are no longer a start up practice and couldn't afford to live like we were a start up practice. This meant needing to put in stricter workflows and processes as well as building a strong team. 

I wish I had listened to Heather in 2016. After just one call, I started to get the clarity - and reassurance that I was doing a lot right. A very unexpected benefit was that within a month of being in the club I had saved over £10,500 by changing software suppliers and the impact of quoting and billing new clients at the right level.

Being a member of the club is far more than just a coaching relationship. I am dipping into the club's huge library of resources from time to time, as well as coming on the fortnightly group accountability calls.

When you are busy helping other business to grow you tend to overlook your own business, so with the accountability from the group accountability calls I am held to task and can really see me doing what is necessary to grow my practice.  I'm also learning from other members and how they are overcoming their problems. The coaching calls and group accountability calls are giving me much needed time for reflection, and will lead to far more time on the golf course to attend to my deteriorating handicap which is about to move from 20 to 21.

Paul Donno

Founder, 1accounts