+44 (0)1234 48 0123 ashley@excedia.co.uk

Membership Fees

We believe in being very transparent when it comes to our fee level for members. Scroll down to find out exactly what is included at each club membership level.

Number of club members

Number of resources in membership site

Club membership levels

Club membership is for a minimum of 6 months.

From clueless about business development to winning £140k per annum of new business within 9 months of joining the club
Before I joined the club the growth of my business had plateaued for the last 3 years, and I was in danger of losing some of my portfolio due to succession. Due to my high level of client commitments I only have a few hours a week to dedicate to marketing and business development. Working with Heather has allowed me to see my inexperience with business development is not a weakness, it's a development area. Heather and I initially clarified the value my firm brings to clients and exactly who we work with. We then worked on a simple networking marketing strategy using LinkedIn. I now have a step-by-step process which I follow daily and weekly to make sure I am meeting and talking to the right people. Now I know what to do with business development, I am finding I am doing it very well. It was the missing piece of the jigsaw for me and my business. My confidence has grown so much around business development, I'm even advising my clients on their own sales process. When you consider that I still need to update and redo my website, winning £140k of new business within 9 months is nothing short of remarkable.
Lorna Leonard

Owner, Leonard Business Services

The club helped our team members go out and win work which helped us grow our accounts team income by £15k a month over the last 12 months 

Our firm has a specialist tax team. As a result of the work done within the club, all of the senior members of our tax team now have the confidence to go out and find, quote and invoice their own work. They are also now referring work to the accounts team because they have the confidence that we will quote and deliver it properly. 

Rebecca Foy

Davis & Co

What do our members say about us?

I have received so far so much support and training, it has literally cut my roll out time in half. I would absolutely recommend joining if you have any aspirations of growing your accountancy business as you will in the long term save yourself time and money.

Lorna Leonard, Leonard Business Services

What do our members say about us?

Having now been in the club for just over a month; it feels like longer, and having worked so closely alongside Ashley, I strongly doubt that I would have made this amount of progress alone.  The amount of resources, assistance and advice has been nothing short of mind-blowing.

Graeme Tennick, Graeme Tennick and Co

What do our members say about us?

In the last 6 months my turnover has grown by 184% with a net profit margin of 43%. I’ve calculated the ROI for my first year as a member is well in excess of 15 times.

Naveed Mughal, Purlieus Consulting

What do our members say about us?

After a year in the club we grew our accounts team income by £15k per month. We wouldn't have done this without joining the club.

Rebecca Foy, Davis & Co

What do our members say about us?

Within a month of joining I had saved over £10,500 a year by changing software suppliers and the impact of quoting and billing new clients at the right level.

Paul Donno, 1accounts

What do our members say about us?

I have been given the confidence to take action and believe more in what I do. Being part of The Accountants Millionaires' Club gives me a sounding board for my ideas and a group of likeminded accountants to turn to so that I do not feel alone any longer.

Kerrie Jenkins, Atek Accountancy

What do our members say about us?

I have been given the confidence to take action and believe more in what I do. Being part of The Accountants Millionaires' Club gives me a sounding board for my ideas and a group of likeminded accountants to turn to so that I do not feel alone any longer.

Kerrie Jenkins, Atek Accountancy


Is this only for accountants?

Yes, this is purely for accountants who want to scale up their practice so it generates 40%+ net profit and work fewer hours with less stress. Most (but not all) of our members are aiming to grow their practice to £1m+.

What is the value of membership?

As with all these things the value of your membership is directly proportionate to how much you put in. But let’s put it a different way, how much would you pay for the following:

  • A daily opportunity to check in and be supported by like-minded accountancy firm owners all trying to do the same things as you?
  • Growth Specialists on hand daily to help you get over the challenges in growing your practice?
  • 4+ pieces of expertly written white-labelled articles you can use in your firm’s marketing activities?
  • The confidence, support and accountability to make your growth plans happen?
  • A community around you who understand you and what you are trying to do?
  • Over 275+ resources tailored to practices like you to help you stop reinventing the wheel?

Many of our members grow their firm by £100k+ in the first year of being a member. 

Will I be allocated my own coach?

Each BOOST member has their own allocated coach, and most GROW members have an allocated coach. Your coach will run your 1:2:1 coaching sessions, as well as quarterly reviews. They will typically be your 1st line of support via the phone or email. 

Each BOOST or GROW member, regardless of who their allocated coach is, has access to ALL the coaches and experts in the club. 

Can I pay by credit card?
Yes, we use Stripe as our payment processor.
Why do I need to commit to at least 6 months of membership
We only want accountancy firm owners who are truly committed to growing their practice. This is why there is a minimum membership.

In addition, many of the downloadable resources, such as the Xero training manuals, would cost you £1000s to buy separately.

Does the club offer masterminding?

The club runs 3 members days every day. These days are for members to network and mastermind with each other. 

What events are being run for club members? Can non-club members attend?

The club runs typically 2-4 virtual masterclasses every month (apart from January and August) for Grow and Boost members. (Seed members get to access the recordings of these sessions in the membership site.)

All club members are given complimentary tickets to our 6-8 workshops run each year. (Our workshops are currently run in the UK.) Non-members are able to pay typically £147+ VAT to attend these workshops.

The club runs 3 member days a year for all the Grow and Boost club members to attend to network and mastermind with other members.

Do you give a discount for non-UK based accountants?

Yes, we recognise that our membership materials, workshops and member days are UK-centric. So we offer for non-UK based accountants a 20% discount on GROW and BOOST memberships. 

How is this different to other mastermind/membership clubs for accountants?

The Accountants Millionaires’ Club isn’t a mastermind-type of group. You know the sort… where you pay £400-£1200 a month to meet monthly or quarterly to learn from your peers and be held accountable to your actions. Nor is a purely coaching based relationship with your coach. (It’s so much more than just 1:2:1 coaching)

This is a community and set of resources where you:

  • Get to learn from the real experts, with CPD accredited training sessions for you AND your staff. The people who have been there and done it.
  • Will be supported and held accountable by your coach who specialises in working with accountants.
  • Be supported and learn from your peers, who are all looking to grow their firm, in the Daily Power-Up calls, our private facebook group, and in our virtual masterclasses and our fortnightly group accountability calls.
  • Will be given practical help to implement everything you learn. You will not be bamboozled by jargon or complexity. After all, our club founder, is well known for breaking down the complex stuff into easy to digest and implement bite size stuff.
  • Get access to plug and play resources to stop you having to reinvent the wheel in your practice, e.g. sets of role descriptions, Xero training manuals
  • Get access to CPD accredited monthly training sessions for your staff as well as you
  • And… only if you want it… come on a member day to network and mastermind with your other club members.

How to get the most out of your club membership?

  1. Engage with the club. Don't step back and expect it all to come together on it's own. 
  2. Make sure you open up with your coach and the club to truly get value.
  3. Commit, so when you say you're going to do something get it done.
  4. Stop looking for excuses as that might be reason that led you to club in the first place.
  5. Collaborate... this might seem scary given this is your competition. But in the current climate alone the Daily Power-Up calls have been amazing and I genuinely look forward to these every day and learn so much and am always happy to share.
Graeme Tennick

Graeme Tennick & Co

  1. Ask questions. The club members with the answers have been exactly where you are (and will happily share their experiences)
  2. Join yesterday!
  3. You have to put work in to get results. Even if the 'non-fee earning' time is scary.
Catherine Smith

Catherine Smith and Co

  1. Work with your coach and challenge each other.
  2. Implement as soon as possible what you have both agreed.
  3. The daily team operational huddle (part of the Rhythm Team Meetings) works great, even when we made it a daily zoom operational huddle
  4. Work with others in the Club - they will push you and support you to be your best
  5. Embrace change and take that leap of faith with your coach you wont regret it.
  6. Take the leap of faith and join the club - you wouldn't regret it
Paul Donno


  1. Listen to the club's Growth Specialists and the other club members. Then take away the information and ideas that are most pertinent and helpful to you.
  2. Contribute to the group and other members - it is a two way street. Also - what you find super easy - someone else may find difficult (and vice versa).
  3. All members are generous with their advice and support - that is the beauty of this professional network.
  4. Use the resources that the Club has spend time researching and preparing.
Anne Molyneux

Davis and Co

  1. If it’s not fun, you’re not doing it right!
  2. Get involved. It’s a great community of friendly people with surprisingly similar experiences/problems to your own, no matter the size of practice... and they are great at supporting you through social media and face to face on ‘accountability calls’.
  3. Use the resources from the library - a lot of hard work has gone into producing these to support your practice’s communication and evolution, both by Heather, Ashley and club members.
Chris Gascoyne


  1. Commit to the long term plan and accept that in the short term you will need to invest both in time and money
  2. Be active in the club, the more you put in the more you get out.
  3. See other members as partners not competitors. We are all a bit different there is room enough for all of us.
Lorna Leonard

Owner, Leonard Business Services

  1. Go on the group calls, the community is great and the support is second to none. There is a team spirit amongst members on the calls.
  2. Use the resource library. The club really knows their stuff. So why try to re-invent the wheel when you have such great material at hand
  3. Make the time to implement the plans and processes that you talk through on 1-2-1s with your Growth Specialist. They are tried and tested and make a lot of sense!
Kerrie Jenkins

Atek Accounting

  1. Spare the time to implement changes
  2. Listen and challenge your own thinking
  3. Do one thing at a time and don't overwhelm yourself
Naveed Mughal